Alex John Lucas

United States of America    instagram:@AlexJohnLucas   twitter:@AlexLucasType

Robert III: a typeface for advertising

Robert (the)III is a typeface specially designed for a wide variety of advertising tasks. Designed as a variable font, Robert III is intended to be used at Micro Sizes as well as on brochures and billboards. Open counters, a large x-height, and movement make the typeface approachable and perfect both headlines or long text.

A Variable Font


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Play with the Variable Font
Slide the sliders, and feel free to type your own copy

Light Bold

We are a strategic holding company providing advertising, marketing, and corporate communications services to clients. Ενώ τα δίκτυα και οι υπηρεσίες μας λειτουργούν με διαφορετικά ονόματα και,

These trends include clients increasingly expanding the focus of their brand strategies from national markets to pan-regional and global markets and integrating traditional and non-traditional marketing channels, as well as utilizing new communications technologies and emerging digital platforms. Καθώς οι πελάτες αυξάνουν τις απαιτήσεις τους για αποτελεσματικότητα και αποτελεσματικότητα στο μάρκετινγκ

Our fundamental business principle is that our clients’ specific marketing requirements are the central focus of how we structure our service offerings and allocate our resources.

Although our revenue is generally balanced between the United States and international markets. Έχουμε μια μεγάλη και διαφορετική βάση πελατών, δεν είμαστε ανοσία στην οικονομική


Large counters increase the distinction of each character. Open counters give the typeface an airy feel.
The rounded serifs and slight movement in the strokes make Robert III less rigid without being informal.
The x-height appears larger, ensuring that the characters are easier to read.
Hover over number to see features

Robert III is crafted to be legible for headlines, long paragraphs, and footnotes. The design of Robert III makes the typeface approachable and readable.While the Greek script was crafted to maintain the same style and feel of the Latin while preserving all the features that make Greek unique.