Designing Lida has been a unique opportunity to learn the foundations from those that I have always admired. It has given me a new perspective on typeface design and the technology behind it, and at the same time, it has been a great encouragement to make use of newly acquired skill and knowledge in order to be a more effective designer.
Lida is a typeface family that does not sacrifice the quality of one writing system for another. Latin and Perso-Arabic are designed to work the best in their own right and a rather conceptual approach has been utilised to create a bridge between the two worlds. Not to make them look the same, but to offer a harmonious coexistence.