Mariko Takagi

Hong Kong/Germany/Japan

Gion is a serif typeface for multi-lingual typesetting in Latin, Japanese and Chinese. As a contemporary interpretation of Modern faces, Gion synthesises historical stylistic features of Modern faces with characteristics and qualities that ­enhance comfortable and continuous reading in longer text.
In other words, it connects elegance with functionality – form and zweck. Gion has a gentle appearance, pays respect to the content and leaves the graphic designer enough space to create a visual tonality in their application.