Claus Eggers Sørensen

Denmark

The Markant fam­ily of typefaces engage the con­tem­por­ary chal­lenges of news typo­graphy. News­pa­pers struggle to stay an attract­ive pro­pos­i­tion to the pub­lic. Com­pet­i­tion from online sources is strong, and there is no doubt that dis­tri­bu­tion via the Inter­net is the future. This has led to a loss of con­trol over the typo­graph­ical design, as require­ments to be com­pat­ible with a host of devices, dic­tate set­ting the bar for the low­est com­mon denominator.

Espe­cially typo­graphy – the key ele­ment of con­vey­ing con­tent – has suffered tre­mend­ously. Web browsers have until now not been able to use typefaces out­side of their oper­at­ing sys­tem. This is chan­ging as you read this. The new­est gen­er­a­tion of browsers now allow design­ers to spe­cify cus­tom typefaces and use them in browsers, ensur­ing an elev­a­tion of typo­graph­ical qual­ity to par with prin­ted matters.

The Markant typeface fam­ily is designed to per­form in legib­il­ity, eco­nomy of set­ting and dis­tinct tone of voice, both in print and on the any type of screen.

The Markant fam­ily of typefaces are cur­rently in devel­op­ment, and are based on the design I sub­mit­ted as part of my MA in Read­ing.